Staples
When I first relocated to California, I worked as a strategist for a creative marketing and ad agency. One of the most successful campaigns I managed was for Staples.
Deliverables
Infographic Development
Staples came to us looking to bolster their following among small business owners, a key and valued part of Staples’ customer base. When the agency joined Staples’ team, they had invested in a sponsored group for small business owners on LinkedIn called SUCCEED and needed help managing, interacting, and growing this important audience. The goal was to strengthen their relationship through community engagement, great content, and digital experiences.
What We Did
We managed the SUCCEED platform and turned it into the most engaged sponsored group on LinkedIn for the next three years. Using the knowledge we gleaned from these small business owners, I created shareable content for Staples’ social channels, including Pinterest, Facebook, YouTube, and Instagram. We also repurposed our social content for Staples’ blog, direct mail, and newsletters, as well as for the QuickWins app.
The Results
Within months of kicking off this campaign, the Staples SUCCEED Network achieved a top ranking on LinkedIn, garnering a No. 1 quality score ranking among sponsored groups. The content we created generated strong engagement and participation in the group sharply increased. This same content was also leveraged across Staples’ social streams and internal channels.