Full Portfolio
Before I joined Emily Grene as their marketing director, the company had no digital marketing plan in place. Their content was dated – the website had not been updated since 2017 and lacked Google Analytics. More importantly, customers were not at the center of Emily Grene’s digital presence, and the company was missing major opportunities to build customer relationships.
Led the complete build of UX interactive wireframes, the UI visual design efforts and presentation to client. In this project, I developed (5) adaptive views for the UX wires, once approved, I then created the UI visuals / PSDs set with smart objects and layer-comps for all web page layouts.
Creating the Next Generation of Federal Human Capital
Created for Cornerstone OnDemand. I tailored this content to highlight the need for effective workforce planning in the federal sector. Through original research and interviews, I helped Cornerstone reassert its brand as the comprehensive solution for federal agencies’ looking to develop an effective long-term strategy to address turnover in the federal sector.
Enhancing Customer Experience From First Call through Service
Written exclusively from my own interviews with leaders of the service industry, including the SVP of Technical Services of Cisco, the Vice President of Global Deployment and Field Services for Dell, and the President & CEO of the FedEx Supply Chain. All quotes and insights throughout this report came from these executives. There’s some of my own “expert” analysis peppered throughout.
The Journey to Digital Maturity: How Financial Institutions Are Leveraging the New Age of Digital Solutions
How to Scale and Distribute Engaging Content:
Infuential creators with
distribution that works.
When I first relocated to California, I worked as a strategist for a creative marketing and ad agency. One of the most successful campaigns I managed was for Staples.
